Stand Out Against the Competition with Gifts that Keep on Giving
Who among us has not done some last-minute gift shopping? While finishing up your holiday shopping, admit it, you’ve scurried up and down store aisles in search of the perfect gifts. Sometimes, all it takes is the right product packaging (all a part of good marketing) to nudge you toward the final choice. Rushed or not, making choices as a consumer is a common and shared experience.
Rigid Plastic Boxes in the Confectionery Industry
With Halloween just around the corner, the National Retail Federation is expecting shoppers to splurge a record $2.7 billion on candy purchases this year! However, these sugar-rich products have to survive fluctuations in temperature, humidity in the ambient environment, and product agitation from handling–all before hitting the shelves.